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When buying groceries, many shoppers prefer certain products simply because they have a familiar brand name. this preference best illustrates the importance of the _____?

When buying groceries, many shoppers prefer certain products simply because they have a familiar brand name. this preference best illustrates the importance of the _____?
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When buying groceries, many shoppers prefer certain products simply because they have a familiar brand name. this preference best illustrates the importance of the _____?

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User Nazmul Haque
by
7.9k points

1 Answer

6 votes

the mere exposure effect

answered
User Bhargav Rao
by
7.7k points
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