Question

When mcdonald's and other fast food restaurants offer "value menu" items at surprisingly low prices, they are most likely using ________ pricing. good-value target profit break-even target return cost-plus?

Answer 1

This is good-value pricing

Answer 2

The answer is good value pricing.

Step-by-step explanation:

Good value pricing is a pricing strategy that seeks to increase customers or consumers base by offering quality and good service at a price that is considered fair and affordable.

Asides increasing customers base, this pricing strategy helps a business to know the amount customers are ready to pay for a service. It also helps business generate profits and allows them provide extraordinary service to customers.