asked 144k views
2 votes
________ refers to the sale of two or more goods or services as a single package for one price. two-part pricing captive pricing price bundling list pricing everyday low pricing

1 Answer

6 votes

Price bundling.

This combines multiple items for a single, discounted price. Even though the combined price is lower, it actually can help profits and sales because it encourages customers to buy more than they otherwise would.

answered
User Amonakov
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