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When a beverage maker came out with a new drink and priced it at half price for a month to attract buyers, the company was using a(n) ________ strategy?

When a beverage maker came out with a new drink and priced it at half price for a month to attract buyers, the company was using a(n) ________ strategy?
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When a beverage maker came out with a new drink and priced it at half price for a month to attract buyers, the company was using a(n) ________ strategy?

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User Subin Sebastian
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8.0k points

1 Answer

3 votes

Penetration pricing, setting the price lower to attract attention.

answered
User Elimelech
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