Question

Question 4(Multiple Choice Worth 3 points)

(American Money LO 2 HC)

A marketing company makes the following statements in a television commercial about advertising in social media websites:

"75% of consumers are influenced to buy a product AFTER asking for advice on social media networks… Over half of 25 to 34-year-olds who use social media say they can’t live without their social media sites!"

What is the main purpose of these statements in the marketing company's commercial?

To motivate 25 to 34-year-olds to log on to their favorite social media site
To show businesses that advertising in social media can increase profits
To increase competition between social media sites for new subscribers
To inform consumers of the risks of using social media to make decisions

Answer 1

To show businesses that advertising in social media can increase profits