The answer is: Market economy
In the market economy, the citizens and the private sector has the majority of the control in the economy. Even though government exist in this type of economy, its role is limit to making a couple of regulations to ensure that the private sector are competing fairly.
Market economy is driven by the power of supply and demand. This is why Brian tried to innovate his products and export their power overseas. All of these are the efforts to market his products so more consumers became interested in purchasing it.