Question

Candy's chocolates inc. is a confectionary company that manufactures only one product. unlike its competitors, the firm does not have its target customer base as children. instead, it promotes its product using the same strategy across consumers of all age groups. given this information, c

Answer 1

They are using an undifferentiated strategy.

This means that they ignore different market segments (age, gender, income, location, etc) and use the same strategy for all groups.