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Explain the difference between real and perceived value.

(sorry for the wrong subject it was the closet that matched culinary arts.

2 Answers

6 votes

Answer:

This is also a concept we discuss in marketing.

Real value is the actual worth of the item. For instance, a $20 bill is worth just that $20. This is usually referenced to the raw materials in the product itself. If a meal costs $10 to make, the real value is the sum of the value of the individual parts.

Perceived value is the non-quantifiable value added by a product or service. The same meal that costs $10 to make, has greater impact when prepared and has additional perceived value because a good meal provides an experience for the diner. It is the atmosphere, the ambiance, the service all make the "raw materials" worth more to the consumer.

Step-by-step explanation:

answered
User Lydon Ch
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2 votes

This is also a concept we discuss in marketing.

Real value is the actual worth of the item. For instance, a $20 bill is worth just that $20. This is usually referenced to the raw materials in the product itself. If a meal costs $10 to make, the real value is the sum of the value of the individual parts.

Perceived value is the non-quantifiable value added by a product or service. The same meal that costs $10 to make, has greater impact when prepared and has additional perceived value because a good meal provides an experience for the diner. It is the atmosphere, the ambiance, the service all make the "raw materials" worth more to the consumer.

answered
User Adam Carr
by
7.9k points

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