Question

Which of the following is true when developing a brand?

Question 5 options:

Make the brand mean many different things to reach as many different types of customers as possible.

Focus on the product rather than the intended customer.

Make the brand fairly generic so that you won't have to change the brand when you change the business.

Make sure that the brand conveys what is unique about your company.

Answer 1

Answer: D.

Explanation: You want you company to be unique to what your selling to costumers

Answer 2

Make sure the brand conveys what is unique about your company.

If you don't focus on the customer or make your product/brand unique you won't stand out in the marketplace and customers will not want to choose your product.