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Susanne, the ceo of a national it manufacturer, was approached by simple phones, a new company that is marketing a new type of phone, to partner with the company on a project. the results of the partnership are uncertain because the company (simple phones) and its technology are new. susanne is uncertain what to do because she is limited by numerous constraints, such as the uncertainty and complexity of the technology, the management success of simple phones, and time (because other companies are interested in the partnership). susanne is experiencing

asked
User Damusnet
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1 Answer

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Susanne is experiencing bounded rationality.

answered
User Hovik Antanisyan
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8.5k points
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