Question

Why is the marketing mix (aka the four p's) important to advertisers?

This is a question I had been asked on my Economics test that I had gotten wrong. I would like to see everyone else's thoughts before I consult my teacher for help. Thank you!

Answer 1

Understanding and implementing the marketing mix is important because it helps the business understand their product, how it will be bought and who will buy it, and helps create a framework for a successful launch and strong sales.