Question

What type of promotion takes place at trade shows?

A. Sponsorship
B. Personal Selling
C. Merchandising
D. Advertising

Answer 1

At trade shows, the primary type of promotion is Personal Selling, which involves direct interaction and engagement with potential customers.

Step-by-step explanation:

The type of promotion that takes place at trade shows is primarily Personal Selling. Trade shows offer businesses the opportunity to engage directly with potential clients and customers. At these events, company representatives can showcase their products or services, demonstrate their benefits, and answer questions in a face-to-face setting. This direct engagement is a form of personal selling, as it involves interpersonal communication skills to persuade potential customers.

Answer 2

B. Personal Selling

A trade show is an event where members of a particular industry or group come together and view displays and booths from various companies with their products and services. The company reps are involved in personal selling to the trade show attendees.