Question

What is market planning ​

Answer 1

An overall business plan may include a marketing plan. A well - written marketing plan is based on a solid marketing strategy. While a marketing plan contains a list of actions, it is of little use to a company without a sound strategic foundation.

Answer 2

From a marketing or business point of view a market plan defines the place a company wants to be within the market. After this is defined the market plan will also define how the goals will be reached.