Question

Why do the credit reporting agencies track data on consumers

To help companies determine to give cash back rewards to their best customers

To help a lender decide whether a person is a good credit risk

To provide companies with only derogatory data so that they decline your business

Answer 1

To help a lender decide whether a person is a good credit risk.

Cashback rewards are not the purpose of credit reports, and credit reports do NOT only provide derogatory information.