Question

You appreciate that consumers are hesitant to purchase spa services that they cannot evaluate before consumption. What is the best strategy to address the intangibility of spa services?

Answer 1

retail store

Step-by-step explanation:

Answer 2

To address intangibility, a marketer needs to use tangible cues in their marketing to make the customer see the benefit of the service being offered.

Marketers could also use testimonials to vouch for the quality of the service being sold.