Question

He editorial board of gamers' page, a magazine that primarily caters to people who are enthusiastic about sports and gaming, targets people who enjoy games. this type of market segmentation used by the editorial board of gamers' page is an example of

Answer 1

Psychographic segmentation uses the lifestyle of people, their activities, interests as well as opinions to define a market segment. Psychographic segmentation takes the psychological aspects of consumer buying behavior into account. These psychological aspects may be consumers lifestyle, his social standing as well as his activities, interests, and opinions.