More women feel pressured in today's society because of judgement. Everyone in this society is judgemental and that causes insecurity among many females. One of the many reasons why they feel pressured among society is because of beauty. Some women feel that they aren't beautiful or pretty without makeup, because (once again) society is judgemental. Women believe that they're too ugly to even earn a glance and that is not okay.
Let me know if this helped you at all!