Question

When grace performance chemicals sales representatives learned customers were using waterproofing materials to soundproof their cars and to patch boots and​ tents, the company came up with seven new product ideas worth millions in sales. this scenario describes what action a company can take to improve the quantity and quality of its marketing​ intelligence?

Answer 1

All the answer are :

1.A. Train and motivate the sales force to spot and report new developments

2.D. economic

3.A. Market potential

4.D. sales information system

5.A. exponential smoothing

Hope this helps