False.
Some investments are looked over and well thought over for the risk factor which lower than the beginning risk. They also think of what the consumer want to see and want to purchase. Commercials and product placement are big factors when it comes to the risk of a product or service. Good investors think of these factors to effectively expose the product or service. Others are just thought of and invested money into the product or service without thinking of all the factors to make a product or service popular.