Question

Claire created an ad for a company with a target audience of customers under the age of 16 for her advertisement. However, the post-test survey for the advertisement found that the target audience couldn’t connect to the ad because they did not associate with the language and style of the ad. Which feature of advertisement should Claire have used to make a better ad?

Answer 1

She should have used language on a level that youth could easily understand.

For example, no complicated words or concepts.

Answer 2

She should have used clarity and simplicity in her advertisement.

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