Laura and Mia have created a business plan in hopes of using it to raise funds so they can launch their business. They keep approaching banks and investors, but they can't even get an appointment to speak with anyone. Which of the following could be a potential problem?
A ) Their executive summary is one page long.
B ) Their cash-flow statement shows seasonal fluctuations.
C ) They haven't clearly stated the benefits of their product.
D ) They have identified competitors.