Answer:
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Let the initial price be x.
After the first sales quarter the price is reduced by 10% and became:
- x - 10% = 
- x - 0.1x = 
- 0.9x
After the second sales quarter the price is reduced by 20% and became:
- 0.9x - 20% = 
- 0.9x - 0.2*0.9x = 
- 0.9x - 0.18x = 
- 0.72x
The decrease over the two quarters is:
This is equivalent of 28%, hence the correct answer choice is B.