Question

________ occurs when a company uses its existing brand name for new forms, colors, sizes, ingredients, or flavors of an existing product category.

Answer 1

Line extension

Step-by-step explanation:

A line extension is an extension of the product in the established name of the brand for the new item in the similar category of the product. It arise when the company introduced the extra items in the similar category of the product like color, sizes, flavors etc

Therefore as per the given situation, the line extension would be the answer and the same is to be considered