Question

39. When trying to sell a product or service to a customer, when the customer initially says "no", this

is called a(n) *
(2 Points)
O Refusal
o
Direct denial
Objection
O Pass

Answer 1

A sales objection

Step-by-step explanation:

A sales objection is any communication from a customer expressing unwillingness to make a purchase at that moment. It is when a customer turns down a sales proposal. A sale objection indicates that the customer is not ready to buy.

Sales objections are common in the selling process. They can be frustrating to salespeople. However, they are several techniques that companies and salespeople employ to overcome the disappointment caused by objections.