Ralph is a purchase manager in a manufacturing business. He is about to buy raw materials to manufacture a new product. To begin, he thinks he must first consider the target market. What can Ralph do to carry out this task?
A. Visit trade shows and network with other producers
B. Refer to trade magazines and begin meeting up with top notch suppliers
C. Produce a small quantity, sell it, and assess the reactions of customers
D. Explore the demographics, such as age and locations, of his potential customers.