asked 233k views
14 votes
How does gender-based marketing reinforce stereotypes?​

asked
User Mtzd
by
8.5k points

2 Answers

5 votes

Answer:

stereotyped portrayals of gender can lead to lower levels of ad attitudes, brand attitudes, and in some cases purchase intentions across gender compared to non-stereotyped portrayals.

Step-by-step explanation:

It can have positive and negative results.

answered
User RanH
by
8.0k points
8 votes

Answer:

It doesnt because women also buy male based products or vice versa for gifts etc

answered
User Nick McConnell
by
8.1k points
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