Answer:
affect-based evaluation.
Step-by-step explanation:
Emotions play a big role in affect-based evaluation.
In the affect based evaluation customer is driven emotion and desires. A feeling is evoked to buy a certain product without realizing the need of it.
For example, " I am not even sure why I bought the sweater; I just liked it. "
Emotion and mood influence affect-based evaluations when given limited information on the alternative.