Question

The main advantage of ________________________ is the possibility to standardize other marketing activities, particularly communications, that are feasible because of the band's uniqueness. Select one: A. A product continuity approach B. A product adaptation approach C. Strategic planning D. A global branding approach E. New product development

Answer 1

D. A global branding approach

Step-by-step explanation:

Global branding is the way that a company markets a product in the same way across various countries using a particular marketing strategy.

The product is unique across the various markets.

Local preferences are not considered with the global branding approach.

Therefore marketing activities are standardised across various countries where the product is sold