Question

Descriptive research is conducted for all of the following reasons except:_________

a. to describe the characteristics of relevant groups, such as consumers, salespeople, organizations, or market areas.
b. to determine the degree to which marketing variables are associated.
c. to understand which variables are the cause and which variables are the effect of a phenomenon.
d. to determine the perceptions of product characteristics.

Answer 1

c. to understand which variables are the cause and which variables are the effect of a phenomenon.

Step-by-step explanation:

Descriptive research is a research where the population is described or the situation is to be studied. Here the focus is to answer the questions in terms of how, what, where, and when instead of why.

So as per the given optiosn, the option c is incorrect as the option a, b and d represent the descriptive research

So the left option i.e. option c is to be choosen