Question

Volkswagen achieved spectacular success in the late 1990s by targeting the nostalgia segment, 35- to 54-year-old baby boomers, with its stylish and technology-laden New Beetle. Which of Porter's generic business strategies did Volkswagen use to launch the New Beetle

Answer 1

Answer: Differentiation focus

Step-by-step explanation:

Differentiation focus strategy is used by company to differentiate their products from others and this can be done through difference in their product offerings, brand image, using dvanced technology, or better quality of their products.

This was utilized by Volkswagen and it achieved spectacular success in the late 1990s by targeting the nostalgia segment, 35- to 54-year-old baby boomers, with its stylish and technology-laden New Beetle.